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Titulo Artículo:
Introducing Mass Communications Strategies to Medical Students: A Novel Short Session for Fourth-Year Students
Resumen:
Problem The World Health Organization calls on all with quality medical information to share it with the public and combat health misinformation; however, U.S. medical schools do not currently teach students effective communication with lay audiences about health. Most physicians have inadequate training in mass communication strategies. Approach In August 2018, a novel 90-minute class at the University of Minnesota Medical School introduced fourth-year medical students to basic skills for communicating with lay audiences through mass media. Instructors were physicians with experience interacting with the general public via radio, op-ed articles, social media, print media, television, and community and legislative advocacy. After a 20-minute lecture and sharing of instructors’ personal experiences, students completed two 30-minute small-group activities. They identified communications objectives and talking points for a health topic, drafting these as Tweets or an op-ed article outline, then presented talking points in a mock press conference with their peers, practicing skills just learned. Pre- and postsurveys documented students’ previous engagement and comfort with future engagement with mass media messaging. Outcomes Over 1 week, 142 students participated in 6 separate classes, and 127 completed both pre- and postsurveys. Before the course, only 6% (7/127) of students had comfortably engaged with social media and 14% (18/127) had engaged with traditional media in their professional roles. After the course, students self-reported an increase in their comfort, perceived ability, and likelihood of using specific communications skills to advocate for their patients (all P < .001).
Fecha de publicación:
2022.
Autores :
Crichlow Renee ;
McKinney Zeke J.;
Tessier Katelyn M.;
Scheurer Johannah M;
Olson Andrew ;
Krohn Kristina;
Autor corporativo:
Academic Medicine,
Editores:
Otra ;
Signatura Topográfica:
7
Idioma:
Inglés
Páginas:
999
ISBN:
1938-808X
Existencias:
1003
Palabras claves:
Medical Students
Communications Strategies
Medical Schools
Público objetivo:
Docentes
Educadores Medicos
Titulo Artículo:
Introducing Mass Communications Strategies to Medical Students: A Novel Short Session for Fourth-Year Students
Resumen:
Problem The World Health Organization calls on all with quality medical information to share it with the public and combat health misinformation; however, U.S. medical schools do not currently teach students effective communication with lay audiences about health. Most physicians have inadequate training in mass communication strategies. Approach In August 2018, a novel 90-minute class at the University of Minnesota Medical School introduced fourth-year medical students to basic skills for communicating with lay audiences through mass media. Instructors were physicians with experience interacting with the general public via radio, op-ed articles, social media, print media, television, and community and legislative advocacy. After a 20-minute lecture and sharing of instructors’ personal experiences, students completed two 30-minute small-group activities. They identified communications objectives and talking points for a health topic, drafting these as Tweets or an op-ed article outline, then presented talking points in a mock press conference with their peers, practicing skills just learned. Pre- and postsurveys documented students’ previous engagement and comfort with future engagement with mass media messaging. Outcomes Over 1 week, 142 students participated in 6 separate classes, and 127 completed both pre- and postsurveys. Before the course, only 6% (7/127) of students had comfortably engaged with social media and 14% (18/127) had engaged with traditional media in their professional roles. After the course, students self-reported an increase in their comfort, perceived ability, and likelihood of using specific communications skills to advocate for their patients (all P < .001).
Fecha de publicación:
2022.
Autores :
Crichlow Renee ;
McKinney Zeke J.;
Tessier Katelyn M.;
Scheurer Johannah M;
Olson Andrew ;
Krohn Kristina;
Autor corporativo:
Academic Medicine,
Editores:
Otra ;
Signatura Topográfica:
7
Idioma:
Inglés
Páginas:
999
Existencias:
1003
Palabras claves:
Medical Students
Communications Strategies
Medical Schools
Público objetivo:
Docentes
Educadores Medicos
Titulo Artículo:
Introducing Mass Communications Strategies to Medical Students: A Novel Short Session for Fourth-Year Students
Resumen:
Problem The World Health Organization calls on all with quality medical information to share it with the public and combat health misinformation; however, U.S. medical schools do not currently teach students effective communication with lay audiences about health. Most physicians have inadequate training in mass communication strategies. Approach In August 2018, a novel 90-minute class at the University of Minnesota Medical School introduced fourth-year medical students to basic skills for communicating with lay audiences through mass media. Instructors were physicians with experience interacting with the general public via radio, op-ed articles, social media, print media, television, and community and legislative advocacy. After a 20-minute lecture and sharing of instructors’ personal experiences, students completed two 30-minute small-group activities. They identified communications objectives and talking points for a health topic, drafting these as Tweets or an op-ed article outline, then presented talking points in a mock press conference with their peers, practicing skills just learned. Pre- and postsurveys documented students’ previous engagement and comfort with future engagement with mass media messaging. Outcomes Over 1 week, 142 students participated in 6 separate classes, and 127 completed both pre- and postsurveys. Before the course, only 6% (7/127) of students had comfortably engaged with social media and 14% (18/127) had engaged with traditional media in their professional roles. After the course, students self-reported an increase in their comfort, perceived ability, and likelihood of using specific communications skills to advocate for their patients (all P < .001).
Autores:
Crichlow Renee
,
McKinney Zeke J.
,
Tessier Katelyn M.
,
Scheurer Johannah M
,
Olson Andrew
,
Krohn Kristina
,
.
Titulo Revista:
Academic Medicine,
.
Numero:
7
Volumen:
97
Fecha de publicación:
2022.
Base de Datos Bibliográfica:
Otra ,
.
Suplemento:
Idioma:
Inglés
Página Inicial:
999
Página Final:
1003
ISBN:
1938-808X
Palabras claves:
Medical Students
Communications Strategies
Medical Schools
Público objetivo:
Docentes
Educadores Medicos
Título Otra :
Introducing Mass Communications Strategies to Medical Students: A Novel Short Session for Fourth-Year Students
Resumen:
Problem The World Health Organization calls on all with quality medical information to share it with the public and combat health misinformation; however, U.S. medical schools do not currently teach students effective communication with lay audiences about health. Most physicians have inadequate training in mass communication strategies. Approach In August 2018, a novel 90-minute class at the University of Minnesota Medical School introduced fourth-year medical students to basic skills for communicating with lay audiences through mass media. Instructors were physicians with experience interacting with the general public via radio, op-ed articles, social media, print media, television, and community and legislative advocacy. After a 20-minute lecture and sharing of instructors’ personal experiences, students completed two 30-minute small-group activities. They identified communications objectives and talking points for a health topic, drafting these as Tweets or an op-ed article outline, then presented talking points in a mock press conference with their peers, practicing skills just learned. Pre- and postsurveys documented students’ previous engagement and comfort with future engagement with mass media messaging. Outcomes Over 1 week, 142 students participated in 6 separate classes, and 127 completed both pre- and postsurveys. Before the course, only 6% (7/127) of students had comfortably engaged with social media and 14% (18/127) had engaged with traditional media in their professional roles. After the course, students self-reported an increase in their comfort, perceived ability, and likelihood of using specific communications skills to advocate for their patients (all P < .001).
Autores :
Crichlow Renee ;
McKinney Zeke J.;
Tessier Katelyn M.;
Scheurer Johannah M;
Olson Andrew ;
Krohn Kristina;
Autor corporativo:
Academic Medicine,
Fecha de publicación:
2022.
Tipo :
Otra .
Idioma:
Inglés
Palabras claves:
Medical Students
Communications Strategies
Medical Schools
Público objetivo:
Docentes
Educadores Medicos
Título Otra :
Introducing Mass Communications Strategies to Medical Students: A Novel Short Session for Fourth-Year Students
Resumen:
Problem The World Health Organization calls on all with quality medical information to share it with the public and combat health misinformation; however, U.S. medical schools do not currently teach students effective communication with lay audiences about health. Most physicians have inadequate training in mass communication strategies. Approach In August 2018, a novel 90-minute class at the University of Minnesota Medical School introduced fourth-year medical students to basic skills for communicating with lay audiences through mass media. Instructors were physicians with experience interacting with the general public via radio, op-ed articles, social media, print media, television, and community and legislative advocacy. After a 20-minute lecture and sharing of instructors’ personal experiences, students completed two 30-minute small-group activities. They identified communications objectives and talking points for a health topic, drafting these as Tweets or an op-ed article outline, then presented talking points in a mock press conference with their peers, practicing skills just learned. Pre- and postsurveys documented students’ previous engagement and comfort with future engagement with mass media messaging. Outcomes Over 1 week, 142 students participated in 6 separate classes, and 127 completed both pre- and postsurveys. Before the course, only 6% (7/127) of students had comfortably engaged with social media and 14% (18/127) had engaged with traditional media in their professional roles. After the course, students self-reported an increase in their comfort, perceived ability, and likelihood of using specific communications skills to advocate for their patients (all P < .001).
Autores :
Crichlow Renee ;
McKinney Zeke J.;
Tessier Katelyn M.;
Scheurer Johannah M;
Olson Andrew ;
Krohn Kristina;
Autor corporativo:
Academic Medicine,
Fecha de publicación:
2022.
Paginas:
999.
ISBN:
1938-808X .
Idioma:
Inglés
Palabras claves:
Medical Students
Communications Strategies
Medical Schools
Público objetivo:
Docentes
Educadores Medicos
Titulo Artículo:
Introducing Mass Communications Strategies to Medical Students: A Novel Short Session for Fourth-Year Students
Resumen:
Problem The World Health Organization calls on all with quality medical information to share it with the public and combat health misinformation; however, U.S. medical schools do not currently teach students effective communication with lay audiences about health. Most physicians have inadequate training in mass communication strategies. Approach In August 2018, a novel 90-minute class at the University of Minnesota Medical School introduced fourth-year medical students to basic skills for communicating with lay audiences through mass media. Instructors were physicians with experience interacting with the general public via radio, op-ed articles, social media, print media, television, and community and legislative advocacy. After a 20-minute lecture and sharing of instructors’ personal experiences, students completed two 30-minute small-group activities. They identified communications objectives and talking points for a health topic, drafting these as Tweets or an op-ed article outline, then presented talking points in a mock press conference with their peers, practicing skills just learned. Pre- and postsurveys documented students’ previous engagement and comfort with future engagement with mass media messaging. Outcomes Over 1 week, 142 students participated in 6 separate classes, and 127 completed both pre- and postsurveys. Before the course, only 6% (7/127) of students had comfortably engaged with social media and 14% (18/127) had engaged with traditional media in their professional roles. After the course, students self-reported an increase in their comfort, perceived ability, and likelihood of using specific communications skills to advocate for their patients (all P < .001).
Fecha de publicación:
2022.
Autor corporativo:
Academic Medicine,
.
Idioma:
Inglés
Palabras claves:
Medical Students
Communications Strategies
Medical Schools
Público objetivo:
Docentes
Educadores Medicos
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Crichlow Renee McKinney Zeke J. Tessier Katelyn M. Scheurer Johannah M Olson Andrew Krohn Kristina Crichlow Renee McKinney Zeke J. Tessier Katelyn M. Scheurer Johannah M Olson Andrew Krohn Kristina Introducing Mass Communications Strategies to Medical Students: A Novel Short Session for Fourth-Year Students. 2022; 97Ed. 999.
